Insitu Group
  • Dan Murphy’s Concept Store – South Melbourne
  • Dan Murphy’s Concept Store – South Melbourne
  • Dan Murphy’s Concept Store – South Melbourne
  • Dan Murphy’s Concept Store – South Melbourne
  • Dan Murphy’s Concept Store – South Melbourne
  • Dan Murphy’s Concept Store – South Melbourne
  • Dan Murphy’s Concept Store – South Melbourne
  • Dan Murphy’s Concept Store – South Melbourne
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01/04

Dan Murphy’s Concept Store – South Melbourne

A prototype project of collaborative designs with a view to totally change the look and feel of the store without losing the Dan Murphy’s essence. Delivered via D&C, the design evolved along with the build withthe aim to create a blueprint to rollout nationally. The store continued trading throughout the works which included a mixture of brick, render, riveted tin, rust panels, neon lighting and greenery across the walls, floors and ceilings. The $1.0m transformation was a success, received warmly with multiple favourable articles in print and digital media.